Cons:

- User experience: For some people, they can't enjoy a movie unless they see it on atleast 35 MM screen with DTS effect.

Explanation: If all the makers opt TV Channels then surely some Theatres would be closed. Anyways some theatres can still run and have decent number of audience who love watching it only in theatres. This way it actually benefits them in other sense.

- Unemployment: Theatres provide livelihood for some thousands of people. It has indirect means of earnings to near by shops, autowallahs�

Exp: When compared to lakhs of viewers their number is less and they should opt for other means of livelihood.

- Quality of Movies: Film makers might churn out low quality films.

Exp: Ignore them.

- Time in watching a movie: A Movie runs for about 2 and half hours in a theatre. When Ads are served on a TV for a crazy movie it would take at least 4 hrs to finish it. This in turn wastes lot of time.

Exp: Agreed, but you would have the flexibility of doing some other works too in the break time. But in theatre you can only, watch a movie.

- Video CD Market: As a movie would be regularly aired on TV, the VCDs market drops to a rock bottom.

Exp: However some people who do not have the patience to spare 4 hrs for a 2 hrs movie can own a VCD. Though the market drops there would be some market space still existing.

- Loss to Mobile Companies: It can be observed that after casual talk over phones most of the conversations run over a latest release.

Exp: It should be viewed as a gain to customers.

- Ad revenue would be a problem if there are multiple films releasing on same day.

Exp: There are multiple channels.

- This will badly affect big budget movies. Production values will be sloppy.

ExP: Agreed. It works well for limited budget movies.

- This might seriously affect other TV Programs.

Exp: Who cares ? If KBC made all roads empty and other channels mum all that you can do is to just follow it�

Conclusion:

This thought might not be admissible by many film makers. There are many rigid rules of Film Chamber. It is very difficult to see such things materialize. However there's nothing wrong in exploring other angles in any business.  If T20 could bring in a big change in Cricket,  Why not such things in all sectors ?

Lets hope that 'Customer is God' phrase gets realized in Telugu Film Industry too.

By Ashok Vema