Articles : Movie Retrospect : Retrospect: Adavi Ramudu (1977)

N.T.Rama Rao and Jayaprada in Adavi Ramudu

Some of the collection-based/run-based records of the film Adavi Ramudu :

First film to run for one whole year in 4 centers in one state in India. (Hyderabad, Vizag, Tirupathi, and Vijayawada). Sholay had a previous record of 3 centers in Maharashtra (Mumbai, Nasik, and Pune).
100-day run in more than 35 direct centers. First movie to complete its direct 100-day run in 6 centers in Nizam and 5 centers in West Godavari territory. First film to run for 175 days in 16 centers (direct and shifts).
First film to collect more than 80 lakh (83 lakhs) rupees within its 50-day run. It is also the first film to touch the one crore collection mark within first 10 weeks' run (67 days).
Sensational record at Kanaka Mahal, Nellore. At times when it was very difficult for movies to get 4 screenings a day from their second or third week's run, Adavi Ramudu got 5 screenings every day till its 102 days, a record that existed till Balakrishna's Seetharama Kalyanam (1986) surpassed it in two centers, Tirupathi and Anantapur. More importantly, all 5 shows were house-full there for the first 35 days and from its 35th day to its 50th day, 4 shows were house-full with D.C.R. Between its 50th day and its 85th day, the matinee, first show, and second shows were house-full. Thus, out of the 253 shows screened till its 85th day, 232 shows were full.
Adavi Ramudu ran for 100 days in Kurnool at its main theater Anand. Never before and never after this movie has a film got an additional 105 days run in its first shift theater (Variety), which is very proximal to the main theater. (The distance between Anand and Variety is barely 200 feet.) Even after this, the craze for this movie did not subside and it ran for another 161 days in its second shift theater (Radhakrishna) and completed its 365 run in the town.
In Visakhapatnam, the film's run was: Alankar (302 days) + Lakshmi (6 days) + Mahalakshmi (28 days) + SVLN Talkies (25 days) + Sri Rama Picture Palace (8 days) = 369 days.
In Vijayawada: Apsara A/C (176 days) + Rajakumari (up to 250 days) + Other shift theaters = 365 days.
In Hyderabad: Venkatesa 70 mm (176 days) + Noble (33) + [2 days gap (210th and 211th day)] + Apsara (21 days) + Amar (12 days) + Jagath (26 days) + Vijayalakshmi (29 days) + Noormahal (10 days) + Swamy (12 days +) + Sagar (up to 365 days).
In Kakinada, Devi 70mm A/C (134 days) + Lakshmi (120 days) = 254 days.
House-full for 47 days at Venkatesa 70mm, the then biggest theater in A.P. Its gross collection of Rs. 13,56,000 was twice the amount of the previous single theater record collection.
200 days run in 3 more centers: Rajahmundry - Kumari (218 days), Anantapur - Shanti (107 days) + Venkateswara (103 days), and Secunderabad - Sangeeth (15 days) + Ajantha (161 days) + Other shift theatres (28 days).
Adavi Ramudu still holds the record for maximum days' run with regular shows in Secundrabad - 161 days at Ajantha.

All run records over the state:

Hyderabad - Venkatesa 70mm 176 days, Kamal, Meera, and Shobhana
Secundrabad - Sangeeth A/C 15 days, Ajantha 161 days
Warangal - Naveen 107 days
Khammam - Raghavamahal 107 days
Nizamabad - Vijaya 107 days
Karimnagar - Venkateswara 100 days
Tirupathi - Jyothi 176 days
Chittoor - Srinivasa 100 days*
Madanapalli - Jyothi 175 days, Pancharathna
Kurnool - Anand A/C 100 days
Nandyala - Raj 100 days*
Kadapa - Saibaba 100 days*
Anantapur - Shanti 107 days, Gouri, Venkateswara 103 days
Bellary - Radhika A/C 53 days* Mubarak 57 days
Nellore - Kanaka Mahal 176 days, Anitha
Guntur - Krishna Mahal 176 days, Alankar
Ongole - Srinivasa 100 days* Sridevi
Narsaraopeta - Venkateswara 100 days*
Chirala - Prasad 100 days*
Repalle - Lakshmi 100 days*
Vijayawada - Apsara A/C 176 days, Venkateswara, Rajakumari up to 250 days
Machilipatnam - Ramakrishna 176 days, VH Lakshmi
Gudivada - Balaji 107 days
Eluru - Rama Mahal 115 days, Venkateswara
Bhimavaram - Nataraj 100 days*, Srinivasa
Tanuku - Narendra Chitra Mandir 100 days*, Royal
Tadepalligudem - Venkatrama 100 days*
Paalakollu - Annapurna 100 days*
Rajahmundry - Kumar 218 days, Urvasi
Kakinada - Devi 70 mm A/C 134 days* Lakshmi 120 days
Amalapuram - Rama Deluxe 100 days* Sri Ram
Vishakhapatnam - Alankar 302 days, Sri Rama Picture Palace (first movie)
Vizianagaram - Minerva 100 days*
Srikakulam - Suryamahal 100 days*
Proddutur (Late) - Venkateswara 100 days*
Guntakal (Late) - Regal 100 days

* indicates that the movie ran for more than 100 days

Adavi Ramudu 50 days collections (in rupees):

Hyderabad � Venkatesa 70mm A/C - 5,41,904
Vijayawada � Apsara A/C - 4,28,683
Kakinada � Devi 70mm A/C � 2,94,855
Guntur � Krishna Mahal � 2,64,599
Nellore � Kanaka Mahal � 2,62,870
Vishakhapatnam � Alankar � 2,55,238
Tirupathi � V.V. Mahal � 2,33,331
Warangal � Navin � 2,32,064
Anantapur � Shanthi � 2,14,161
Kurnool � Anand � 2,06,722
Tenali � 1,96,110
Rajahmundry � Kumari � 1,87,149
Kadapa - 1,82,537
Khammam � Raghava Mahal � 1,74,431
Bellary � Radhika � 1,69,290
Machilipatnam � Ramakrishna � 1,64,473
Gudivada � 1,62,003
Srikakulam � Surya Mahal - 1,60,438
Vizianagaram - 1,55,241
Chittoor � Srinivasa - 1,52,905
Eluru � Ramaa Mahal - 1,51,761
Secunderabad - 1,50,227
Nizamabad � Vijaya � 1,49,258
Bhimavaram � Nataraj � 1,36,667
Tadepalligudem - 1,18,456
Madanapalli � 1,14,015
Tanuku - 1,12,757
Amalapuram - 1,01,673
Nandyala � Raj � 96,157
Anakapalli � Sri Sathya � 79,627
Proddutur � Venkateshwara � 78,309
Miryalaguda � 76,336

Total (Andhra Pradesh) � 81,41,009

Gross collections (in rupees) in some prominent centers:

Visakhapatnam - 13,94,429.5 (366 days)
Eluru - 2,74,000 (115 days)
Kakinada - 7,00,000 (total run)
Rajamundry - 6,84,663
Tirupathi - 3,35,513.10 (100 days)
Kurnool - 3,02,058.10 (Anand only)
Srikakulam - 2,00,000
Hyderabad - 13,56,000 (Venkatesa 70mm)

Acknowledgements : Sri Pulagam Chinnarayana, Sri Suryanarayana Raju
Theatres Info, Records : Sri Vijaybhaskar
Photos Courtesy : Telugunaadi

Article by: Sri
Edited by: NaChaKi

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