Retrospect : Illarikam completes 50 years
May 2, 2009 - 5:53:32 AM
By Sri
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Bapu's cartoons of the film's scenes on the billboards was a new wave marketing technique. Arudra's dialogues were big assets to the film.
Another plus point of the film is its lilting music. The songs niluvavE vaalukanula daanaa... and nEDu Sreevaariki mEmanTE paraakaa?... are evergreen hits and are remembered to this day contextually or otherwise, even though 50 years passed since they were first heard!
The Hindi version Sasuraal, produced by L.V. Prasad and starring Rajendra Kumar and B. Saroja Devi, popular to this day for the Rafi's song tErii pyaarii pyaarii soorat kO..., grossed ten times that of the Telugu counterpart!
The film celebrated 100 days in 23 centers, out of which 17 recorded straight run of 100 days. Vijayawada, Guntur, Visakhapatnam, Nellore, Rajahmundry, Machilipatnam, Kakinada, Amalapuram, Bhimavaram, Tenali, Eluru, Hyderabad, Secunderabad, Warangal, Kurnool, Vijayanagaram, Chirala, Gudivada, Tanuku, Srikakulam, Kadapa, Ananthapuram, and Bellary were the 23 centers.
Jamuna even signed to repeat her role in Hindi, but she was replaced with B. Saroja Devi later, as she was facing troubled times then. As a compensation, Jamuna was offered five films!
The film was released in Andhra by Navayuga, and in Mysore by Rajashri Films.
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| Jamuna, ANR in Illarikam |
ANR on the movie:
The film was a big commercial success at that time. After completing the film, I didn't like the concept of the song niluvavE vaalukanula daanaa..., since it seemed to portray the film's hero in a Zorro outfit teasing his own wife, and that this was not appropriate. I even asked the producer Subbarao gaaru to cut that song out and that I'd compensate for all the expenses incurred for the song. The director was very insistent that people would like the song and pronounced that he'd not let it be taken off! His judgment proved right and the song became a super duper hit and helped the film's run a lot too, not to mention that it's still popular today! (The song was recently remixed too, in Gopichand-starrer Lakshyam. Also, the song daachaalanTE daagadulE... from the NTR-Krishnakumari starrer 1963 film Lakshadhikari is also based in quite a similar context and also has music score by T. Chalapathi Rao too, coincidental as it may seem.)
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