Bharat Thakur’s Brand Position!
Aug 19, 2010 - 1:29:45 PM
Bharat Thakur and Bhumika
Big corporate production houses like Yash Raj Films, Big Pictures in Bollywood and Geeta Arts, Usha Kiron Movies and Suresh Productions in Tollywood have now become brands themselves. People queue up to watch films coming from those production houses irrespective of cast and crew. Likewise, Bhumika’s husband Bharat Takur wants to position his production house Down Town Films as a brand. He has produced Takita Takita with newcomers in the lead roles but hopes that this film would bring a name for his banner. That is why he is reportedly put huge money on this film – almost double the amount for a small budget film. He is already getting attention from all the bigwigs of Tollywood with his shrewd planning strategy for film production and his plans to develop the company as a professional corporate house.
Takita Takita has finished its entire work and is gearing up for release on September 3rd worldwide. Although the film is not helmed by hotshot director, he says he believed in the concept and has brought in best of the technicians like Senthil Kumar (of Magadheera fame) and writer Kona Venkat. Directed by Srihari Nanu, the film also has Nagarjuna and Anushka in guest roles. Nagarjuna is reportedly impressed with Bhumika and her hubby’s style of production and has agreed to do movie for their banner next.