Bhumika has stepped into media business. She has launched a new film magazine in Telugu - Mayanagar and a website. She is also venturing into film production. On Saturday evening (Nov 29), veteran producer D.Rama Naidu formally inaugurated the Bhumika's production house "Downtown films".

The banner and the magazine were launched (NTR did the honours) at a special ceremony held at Hitex. A magic show was also arranged there by a foreign troupe and also a fashion show. The prominent celebrities who graced the event were Ileana, Jagapati babu, VV Vinayak, Rajamauli, Varun Sandesh, Nikhil, Krishnudu, Sonia, K S Rama Rao, Poonam Kaur and Gayatri Rao.