After Devi Sri Prasad refused to act as hero, Charmme's new film was launched without a lead hero. The film produced by Rajashekar of Yamagola Malli Modalaindi had its muhurtham on on Monday at a specially erected set at Uppal area in the outskirts of Hyderabad.

This is the first time that Charmee is doing heroine-orietned flick. Debutant Pawan is the director for this film.

Producer Rajasekhar said: "Story of the film is going to be the real hero and the entire story would revolve around Charmme. The audience would find all elements of entertainment. The regular shoot would commence from December 12th and the shoot would finished by March and the film is planned to release for summer vacation."

Kota Srinivas Rao is also playing equally important role in the movie.