UV Creations: Will their 'over-confidence' pay off this time?

Monday, September 18, 2017 - 10:15

UV Creations, owned by Prabhas' brother and friends, is one of the few production houses in Telugu film industry which is famous for an amazing success rate. It dares to release its small and medium range films at a time when big films are in the fray, threatening to eat up all other films.
It was in January 2016 that the banner's daring act paid off remarkably well. 'Express Raja' fielded itself amidst 'Nannaku Prematho', 'Dictator' and 'Soggade Chinni Nayana'. It was neither shaken nor stirred by the competition.  It held its ground and zoomed ahead like an 'express' bus.  
The banner is repeating the act yet again. On September 29th, on the third day of 'SPYder', 'Mahanubhavudu' will seek to emerge a BO hit. Now, Mahesh's film is going to have a mighty release. And, in all probability, family audiences might be spoilt for choice over 'Jai Lava Kusa', too.  Amidst this scenario, the Sharwanand-Maruthi film will have to find its space.  
If you are confident, they call you Mr. Perfect. If you are over-confident, they sarcastically call you 'Mahanubhavudu'.  Does UV Creations deserve to deride sarcastically? Or the banner is going to prove the sceptics wrong? Only time will tell.