PVR Cinemas Partners with Rentrak

RESTON, VA, December 19, 2016 – comScore, formerly Rentrak, today announced an agreement with PVR Cinemas, the largest and the most premium movie exhibition company in India, to launch its International Box Office Essentials service to report daily theater-level information.

Under this agreement, PVR Cinemas will utilize Rentrak’s Box Office Essentials service and provide them with daily box office results for its cinema circuit, which includes 562 screens in 48 Indian cities.

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