“Kushi,” starring Vijay Deverakonda and Samantha, has created a lot of buzz with its songs and trailer. The film will be released in theaters on September 1st, and the production company is finalizing theatrical business deals.
The film’s production company, Mythri Movie Makers, sold the theatrical rights for the Andhra region for more than Rs 20 crore. The production house releases on its own in the Nizam region. The overseas rights were closed long back. Overall, “Kushi” is said to have brought in Rs 60 crore in revenue from theatrical deals for the production company.
Non-theatrical revenue was also huge. Overall, the film made more than Rs 100 crore business before the release
Despite the fact that Vijay Deverakonda’s “Liger” was a huge flop last year, his new film is still attracting good deals.
The film’s songs, composed by Hesham and directed by Shiva Nirvana, did the trick. The first song, “Naa Roja Nuvve,” set the tone for the rest of the film. The production house made good profit on this film. All it needs, a decent run in the theaters.
